Tips To Help Market Your Business Online - Maynas Eric

There are millions of different online businesses out there, and if you expect your particular business to be successful, then you need to implement some sound marketing techniques. In this article, you will learn some helpful tips on how to successfully market things over the World Wide Web. Keep reading for great Internet promotion information.

A client mailing list is vital. Give your customers several opportunities to leave their email address. Once you have the mailing list, you can send out information about sales, promote certain items or even solicit feedback from customers.

Ask for feedback. This plays a role in how successful your business is. Ask peers, family members and your potential clients for feedback. Consider any advice that people provide, and make alterations that you think are required.

TIP! A website?s tag is one of its most important features. It tells the world who you are.

Your online marketing can be in places other than the internet. Try reaching out regularly to bloggers, and them to attend a conference you are hosting to meet them in person. Knowing your market cannot be underestimated, so use your blog and the online community to get to know the other players and customers that are out there.

Give your customers a reason to visit your website. Build a website that offers accurate information and is easy to navigate. Add reviews, articles and other content that will let prospective customers know that you are a business that knows your industry.

Make your readers and customers more comfortable on your site with the following tip. Deliver to your site?s visitors a worry-free online experience. Place a privacy policy on your page, in an area where it?s sure to be seen. This will give your customers peace of mind when they make purchases on your site. Furthermore, you have an obligation to protect your customers from fraud.

TIP! It?s a simple equation: more subscribers equals more money. A split test, where you show different versions of a website to different persons, can help you determine what approaches are most effective.

A great way to advertise on the Internet and get your business noticed is with video marketing. Incorporating an informative video onto your website is a great method for gaining the attention of your viewers. Snappy titles and great graphics will hold the interest of a customer.

When promoting a small business via affiliate marketing, pay attention to detail and the content you are providing your customers. Focus on providing useful, original content. Unique content can represent your business in a favorable light and even educate your consumers on your mission statement. This alone should compel you to update your content frequently!

Email is an important part of any Website marketing strategy. Do your best to keep them protected. For instance, try to avoid those services out there offering you mail for free. There?s always something buggy about those particular services that will bite you in the end, such as deleting old messages. If you have sensitive information contained in your emails, consider security and archiving methods to keep them safe.

TIP! Internet marketing is not just exclusively on the internet. For example, you can advertise to people through the real world and advertise through more conventional means and just promote your web business through other mediums.

Make sure that you are constantly informed with all different aspects available to you via the Internet. The Internet is always changing quickly, so it is important to keep up with the popular sites and new innovations. Doing so can give you ideas for getting your product to your target market.

Be certain that the format of your website provides easily found links. If your website is well-organized and has a good layout, then people will be able to find out about your company and what it offers easily.

To bolster the credibility of your web business, you should try to land interviews with authorities within your niche who are well respected. You can jot down notes during the interview or record or videotape the interviews. The interview itself will build your reputation, just because of its existence. Plus, the right interviewees will bring visitors of their own and increase your traffic.

TIP! Make sure you have at least one unique thing on your site. Niches attract the traffic of people looking for specific products.

If you bundle the products and offer a better price, you may have success. Make sure that the terms are stated clearly in all of your marketing literature.

One powerful Internet promotion strategy you can use is to reward the visitors and customers that come by your site often and make frequent purchases. You need to make sure your business stays with you, if you are not cheap it will drum up word of mouth. People are generally more than happy to share their great experiences with others, and this can really pay off for you.

In conclusion, your site will be more known if you use Internet promotion. When regular advertising doesn?t give you the exposure you desire, Online marketing is a handy tool. Using these simple tips to help you on your way. You can design the perfect strategy to reach your target demographic easily.

TIP! You should spend enough time to at least learn a little about web design. There?s plenty of information online about CSS or HTML that will help you in web design.

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Michigan Gov. Rick Snyder at center of Detroit bankruptcy

detroit

DAVID EGGERT The Associated Press

16 hours ago

Seven governors came and went during the decades-long decay of Michigan's largest city that culminated with a humiliating collapse into financial ruin.

It's the eighth, former business executive and relative political novice Rick Snyder, who is aggressively tying his legacy to the prospects of a Detroit turnaround.

When he took office, Snyder pushed for more powers for the state to intervene in distressed cities and schools. After voters repealed the law last November, he ignored critics and signed another one. He also hired the city's turnaround specialist and, nearly four months later, blessed the request to file for bankruptcy.

For the man with the "one tough nerd" moniker, it's the latest bold decision in a 2 ?-year stretch that's remarkable for the sheer breadth and pace at which Snyder has moved. He's again in the national spotlight just a half-year after making Michigan ? the bastion of the auto industry and organized labor ? a right-to-work state, a move that pollsters say led to a drop in his approval ratings.

Though the impact of the bankruptcy filing on Snyder's 2014 re-election may be difficult to predict, it's still a legacy definer that's being watched not only in Michigan but also by Wall Street and other elected officials across the country.

Snyder, a former venture capitalist and computer company CEO, has no known presidential aspirations.

"I don't spend time dwelling on my legacy. I just try to do my job well," the Republican governor told The Associated Press in an interview. "That's relentless positive action. No blame, no credit. Just simply solve the problem.

"Here was a problem 60 years in the making. The can was being kicked down the road for far too long. It was time to say enough was enough. Let's stop, let's stabilize, let's grow."

Detroit's bankruptcy could last at least through summer or fall 2014, when Snyder is expected to ask voters for another term.

"I deeply respect the citizens of Detroit," Snyder said. "They along with the other 9 million people in our state hired me to do this job. They're my customers. This was a tough step, a difficult decision, but it's the right decision."

The first-term governor, perhaps more than any other state's chief executive, hasn't been afraid to confront mounting retiree pension and health care costs hampering state and city budgets. He's done that mainly by signing laws making public workers pay more of their health costs, ending retiree health care for new hires and enticing teachers to contribute more toward their future pensions.

But the stakes could be higher with the Detroit intervention under Michigan's emergency manager law.

Eric Scorsone, a Michigan State University economist and expert on government finances, said while Snyder helped revise the law to make it one of the toughest in the country, bankruptcy likely was inevitable even under the old law ? unless creditors had voluntarily agreed to accept far less than what they're owed.

"Other governors may have taken different approaches. But even under the old law, if we had a different governor, it's pretty obvious something would have had to be done," he said.

Scorsone said many other U.S. cities have issues similar to Detroit, though not on the same scale. Other states will be watching to see what happens in part because Snyder ? not local elected officials ? is taking responsibility for improving public safety and other basic needs, he said.

"I think it's aggressive in the sense that most states don't intervene in local affairs to the same extent," Scorsone said.

Lansing Mayor Virg Bernero, a Democrat who lost to Snyder in the 2010 election, said Snyder "definitely" deserves credit if Detroit emerges in better shape, especially in providing everyday services.

"It's bold and decisive. You've got to give him credit, however late," Bernero said, adding that Snyder should have intervened in Detroit within three months of taking office in 2011.

"There was a sense of inevitability about this bankruptcy," Bernero said. "I would have moved quicker with an emergency manager. The ship couldn't right itself. Why prolong the agony? Lance the boil and move on."

On Meet the Press Sunday, former Gov. Jennifer Granholm noted the connection between Detroit the city and Detroit, the heart of the U.S. auto industry.

?The city of Detroit is the poster child for the desindustrialization of America,? Granholm said. ?Since 1950, which was the heyday of Detroit?s burgeoning auto industry, there were almost 300,000 automotive or manufacturing jobs in the city. Today, it?s 27,000. Ninety percent decline in good paying manufacturing jobs.?

Snyder first struck a consent agreement in April 2012 with the Democratic-led city to wipe out its enormous budget deficit and mountainous debt but appointed Kevyn Orr as emergency manager after that didn't work.

Steven Rattner, who was chief adviser to President Barack Obama's auto bailout task force, said from his detached vantage point in New York, Snyder "has handled this thing quite well."

While acknowledging the political difficulties associated with anything viewed as a bailout, Rattner questioned why the state and possibly the federal government aren't offering Detroit a rescue package.

"It's not logical for there to be political fallout from putting Detroit in bankruptcy because there's no other alternative to that," Rattner said. "The question people can ask is whether Snyder is offering all the help the state of Michigan can offer. ... These are tough politics either way."

There seems little appetite from either Democrats or Republicans in Washington for a federal rescue of Detroit. Bailing out the city with state money could bring resistance in the Republican-led Legislature and prompt anger from out-state residents concerned about funding their own schools and local services.

"There are so many great things going on in Detroit. We resolve the city government issue, Detroit's really well poised to see outstanding growth take place when people can say there are better services," Snyder said. "We're going to get there."

Associated Press writer Ed White in Detroit contributed to this report.

? 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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Judge with ties to auto industry bankruptcies to ... - Automotive News

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July 20, 2013 - 7:45 pm ET

DETROIT (Bloomberg) -- Detroit?s bankruptcy, the largest municipal collapse in U.S. history, will be overseen by a 28-year veteran of the bench and writer on Ponzi-scheme law who?s taking on the biggest case of his career.

U.S. Bankruptcy Judge Steven W. Rhodes, 64, was assigned the case by Alice Batchelder, the chief judge for the U.S. Court of Appeals in Cincinnati, following recommendations by lower- court judges in Detroit, according to a court order filed Friday.

?It is our unanimous and very strong belief that Honorable Steven W. Rhodes is the bankruptcy judge best qualified to preside over the city of Detroit Chapter 9 case,? Phillip Shefferly, chief of the U.S. Bankruptcy Court in Detroit, wrote in a letter filed with the court.

Detroit filed the biggest U.S. municipal bankruptcy on July 18, a move the city?s emergency manager, Kevyn Orr, said was the only way to deal with a debt load of $18 billion. The city?s bid for a turnaround is now in the judge?s hands.

Rhodes, a graduate of the University of Michigan Law School, probably welcomes the challenge of overseeing the case, said Sheryl Toby, a bankruptcy attorney at the Dykema law firm in Bloomfield Hills, Mich. He is set to retire at the end of the year and take on senior status as a judge, she said.

?He stepped up for it clearly, and he didn?t have to,? she said.

A call to the judge?s office in Detroit after regular business hours seeking comment on his appointment wasn?t immediately returned.

Madoff trustee

Rhodes is a co-author of ?The Ponzi Book: A Legal Resource for Unraveling Ponzi Schemes,? published by LexisNexis. The book?s website quotes Irving Picard, the bankruptcy trustee for Bernard Madoff?s defunct investment firm, as calling it ?one-stop shopping for the facts needed to understand the complex fall-out from a collapsed Ponzi scheme.?

Rhodes handled the bankruptcy reorganization of Southfield, Mich.-based auto-parts maker Collins & Aikman Corp. In 2007, he approved a liquidation plan for the maker of auto interiors.

He also served as chief judge of the bankruptcy court in Detroit when it changed its rules at the end of 2008 in an effort to make it a more attractive venue for carmakers to reorganize. Still, General Motors and Chrysler filed for bankruptcy in New York the following year.

While under court protection, Detroit can stop paying some debts, is temporarily shielded from lawsuits and can ask the judge to cancel contracts, including union agreements.

Creditor negotiations

The filing came after months of negotiations between Orr, who was picked by Republican Governor Rick Snyder, and creditors that included pension funds for retired city workers. The funds said they were ?dismayed? by the filing and are still battling to get the bankruptcy rescinded.

Rhodes is a skilled manager of the courtroom who keeps cases moving and won?t be swayed by public opinion that will come with such a high-profile case, said Judy Calton, an bankruptcy partner at Honigman Miller Schwartz & Cohn LLP in Detroit.

?He?s sterling at managing everything and moving the case,? she said. ?He?ll keep people?s feet to the fire, and he?ll rule.?

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Source: http://www.autonews.com/article/20130720/OEM02/130729997/judge-with-ties-to-auto-industry-bankruptcies-to-oversee-detroit-case

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Muirfield produces the worthiest of Open champs

Tiger Woods of the US smiles during a press conference ahead of the British Open Golf Championship at Muirfield, Scotland, Tuesday July 16, 2013. (AP Photo/Alastair Grant)

Tiger Woods of the US smiles during a press conference ahead of the British Open Golf Championship at Muirfield, Scotland, Tuesday July 16, 2013. (AP Photo/Alastair Grant)

US golfer Phil Mickleson plays a shot during a practice round ahead of the British Open Golf Championship, Muirfield, Scotland, Monday, July 15, 2013. The British Open begins on Thursday, July 18. (AP Photo/Scott Heppell)

Tiger Woods of the US plays a shot off the 5th tee during a practice round for the British Open Golf Championship at Muirfield, Scotland, Tuesday July 16, 2013. (AP Photo/Alastair Grant)

Nick Faldo of England, gestures during a practice round ahead of the British Open Golf Championship, Muirfield, Scotland, Monday, July 15, 2013. The British Open begins on Thursday, July 18. (AP Photo/Scott Heppell)

Ernie Els of South Africa plays a shot during a practice round ahead of the British Open Golf Championship, Muirfield, Scotland, Monday, July 15, 2013. The British Open begins on Thursday, July 18. (AP Photo/Scott Heppell)

GULLANE, Scotland (AP) ? From behind the 18th green, Paul Azinger stared out toward a golf course where he nearly won a major title, where so many greats of the game have carved their names on the claret jug.

Sure, it's a classic links layout ? right by the sea, filled with inexplicable humps in the fairways, terrifying bunkers stuck in the strangest of spots and knee-high grass ready to punish a wayward shot.

But Muirfield is different.

There are all those quirky elements that make it worthy of a British Open. There's just ? uhhh, how should we put this? ? not TOO many of them.

"It's not a luck-fest out there," Azinger said Monday, as the world's top golfers arrived en masse to prepare for the third major of the season. "If you make the ball do what you want it to do, you'll play well."

Maybe that's the reason the roster of winners looks more like a who's who of the sport.

Harry Vardon. Walter Hagen. Gary Player. Jack Nicklaus. Lee Trevino. Tom Watson. Nick Faldo. Ernie Els.

And let's not forget Harold Hilton, James Braid and Henry Cotton.

Of the 13 players to win the Open at this course east of Edinburgh, 11 are enshrined in the World Golf Hall of Game (and you can make a pretty strong case that another, Ted Ray, should be). Only Alf Perry looks a bit out of place on this elite list, and even he was a three-time member of Britain's Ryder Cup team in the 1930s.

Not a stiff in the bunch.

"That's not a fluke," Faldo said. "You have to have a good mind game. You have to know where you're going to land it, where the next bounce is and where the run is."

And, of course, have the ability to pull it off.

Faldo recalled his second victory at Muirfield in 1992, with Fanny Sunesson on the bag.

"That's what we worked out so well," he said, "where to land the ball 20 yards short of the green, which way it would kick, and obviously where it would stop. That's part of the calculations. But you've got to land the ball from A to B first. And that has to be a solid shot. If that's a mis-hit, the ball doesn't react close to what you intend. You look at all those guys, we all hit it pretty darn solid in our era."

At the other eight courses in the Open rotation, that's not always the case.

A crazy bounce here. An unexpected roll there. Suddenly, the door is open for an improbable winner, someone like Ben Curtis or Todd Hamilton.

Muirfield is more straightforward, with few blind shots, and the way it's laid out ? with two loops of nine holes running in opposite directions ? evens out the devilish breezes, assuming they don't suddenly change directions during the course of a round.

"It's not going to bad luck you to death," said Azinger, who made that assessment even though he bogeyed the final two holes of the 1987 Open and lost to Faldo by a single stroke. "It's a terrific course."

Given what has happened here before, this would seem the most appropriate spot for Tiger Woods, ranked No. 1 in the world, to end the longest major-less drought of his career ? more than five years and counting. If not him, how about second-ranked Rory McIlroy, just 24 but already a two-time major champion and less than a year removed from his runaway victory at the PGA Championship?

But Woods is coming back from an injured elbow, so no one is quite sure what kind of shape he'll be in when the shots start counting for real at Muirfield. Even when healthy, the aura of invincibility he once held over the rest of the field has slowly faded away since the last of his 14 major titles at the 2008 U.S. Open.

Woods insisted Tuesday that his elbow is fully healed. Even though he shot his worst round as a professional at Muirfield, an 81 in miserable conditions during the third round of the 2002 Open, he has great respect for the course.

"I mean, look at the list of past champions, the number of Hall of Famers that have won here," Woods said. "You can't just hit one way. You have to shape it both ways and really control the shots. ... You're playing almost in kind of a circle, in a sense, because you've got so many different angles and so many different winds. You have to be able to maneuver the ball both ways."

That doesn't bode well for McIlroy. His game is in disarray after he switched to new clubs and a new ball this season, in addition to dealing with off-the-course issues involving his management team.

"I'm very surprised that just 11 months (since that eight-shot win at Kiawah Island) he would've become an afterthought," Azinger said. "He is adrift."

Woods still draws the biggest crowds, and there's no denying his fellow competitors keep an eye out for him on the leaderboard. But, while he's resumed his dominating ways in regular PGA Tour events since changing his swing and battling through well-documented personal problems, he no longer looks unbeatable on the biggest stages.

"Tiger is in a different mode where he's winning regular tournaments, but he gets to the majors and something happens," Faldo said. "The self-belief you have to have, maybe there's a little dent in there. He hits the wrong shot at the wrong time, where before Tiger would hit the right shot at the right time."

Azinger said Woods' issues are more physical than mental at the moment, all because of a body that seems to be aging much quicker than his still relatively young age (37).

"You can't play good golf," Azinger said, "with a bad elbow."

There's nothing wrong with McIlroy physically, but he's suddenly playing second fiddle to players such as Adam Scott and Justin Rose, the winners of the year's first two majors.

When Scott captured the Masters in a playoff, McIlroy was never much of a factor on the way to finishing 25th. When Rose held on to win the U.S. Open, the young Irishman limped to the end in 41st.

From Azinger's perspective, McIlroy lost the baseline on his game when he changed up all that equipment. When something goes wrong, he's not sure what might be contributing to the problem ? the club or the ball. He's trying to figure it all out again, and that's not easy to do when you're in the midst of the season, even for a player with his enormous skills.

Faldo, meanwhile, urged McIlroy to eliminate some of the distractions that have cropped up since he surged to stardom.

"You have a window of opportunity," the three-time Open champion said. "That's my only words of wisdom to Rory. You have, say, a 20-year window as an athlete. Concentrate on golf, nothing else. Hopefully when you retire, in your 40s or 50s, you have another 40 years to enjoy it. So just concentrate on golf."

Even if Woods falters again and McIlroy continues to struggle, Muirfield will likely produce a worthy champion.

That's just the way it goes at this place.

___

Follow Paul Newberry on Twitter at www.twitter.com/pnewberry1963

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/347875155d53465d95cec892aeb06419/Article_2013-07-16-British%20Open/id-d9cb0c11763b4113ac687e79a053ffe5

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